How Should You Compress an App Store Preview Video?
App store preview videos are usually a short UI walkthrough of tens of seconds, needing viewers to clearly see specific taps and swipes, while the store console also has requirements on the uploaded video's format and size.
Why this kind of video is more quality-sensitive
Compressing an ordinary personal video aggressively rarely bothers most people, but an app store preview video's UI screenshots, text, and icons show blurring and blocking artifacts much more noticeably under over-compression — and this video is often the last piece of content a potential user sees before deciding to download, so quality directly affects conversion.
A suggested workflow
- Record or edit the source footage to the target store's current resolution and duration requirements first.
- Compress at the high-quality preset, output MP4 (H.264 + AAC) — the most compatible combination.
- Play back the compressed result and specifically check that UI text and small icons are still legible.
- Confirm the file size fits the platform limit; if it doesn't, shortening the duration is usually a better first move than lowering the quality preset further.
Process your files now
Open the video compressor
Your files are processed in the current browser and are not uploaded as article samples.